It is worth noting that in cities of one million people, more than 550 tons of plastic are dumped into the oceans every day; if we could reduce this amount, every bottle we collect would be one less bottle in the sea; every bottle counts.
This new project seeks social impact by getting local governments, private companies and civil society to make stronger commitments to reduce what our city throws away every day: more than 662 tons of solid waste.
VALUE CHAIN
We have developed our strategy within Sustainability management, seeking to generate
shared value through responsible practices both in our value chain and within
the different areas that make it up, integrating the perspective of our processes.
- SPECIFIC OBJECTIVES.
- 1. Raise awareness and/or train young volunteers in good environmental practices toward a circular economy, carrying out joint actions with local governments and strengthening the capacities of at-risk waste pickers.
- 2. Educate residents on waste separation and how to take part in it.
- 3. Implement a system to monitor and evaluate project activities.
- ACTIVITIES
- INSTALLATION OF 50 BOTTLE COLLECTION BINS AND PLASTIC BOTTLE PICK-UP
- TRAINING 500 AT-RISK PEOPLE IN PROPER PET COLLECTION.
- CONSOLIDATING 200 VOLUNTEERS AND TRAINING THEM TO REPLICATE WITH THEIR PEERS.
- DISTRIBUTION OF 50,000 BAGS
- CIRCULAR ECONOMY: REINTRODUCING BOTTLES INTO A NEW PRODUCTION CYCLE AS SECONDARY RAW MATERIAL.
